- Course Title: Introduction to Design Thinking
- Target Audience: Business Analytics, Product Owners and Managers
- Course Duration: 1 day
- Number of Participants: up to 30(preferably even number)
- Course Objective: Participants will get familiar with Design Thinking process, principles and obtain hands-on experience.
- ➡️ What is Design Thinking? – Presentation (45 minutes)
- ➡️ Design the Wallet – Mini-workshop (1 hour)
- ➖ Design the ideal wallet
- ➖ Empathize
- ➖ Reframe the problem
- ➖ Ideate
- ➖ Iterate based on feedback
- ➖ Build and test
- ➖ Takeaways
- ➡️ Design Thinking for Business Analysis – presentation (15 minutes)
- ➡️ Design Your Product – workshop (7 hours)
- ➖ Input session: CHARETTING
- ➖ Brain Storm: Users & Context
- ➖ Brain Storm: Possible Solutions
- ➖ Input session: Observe phase
- ➖ Interview
- ➖ Warm-up: 10 Things you need to open a restaurant
- ➖ Input session: POV Phase
- ➖ Stotytelling
- ➖ Creating Persona and POV
- ➖ Warm-up: What if
- ➖ Generating ideas
- ➖ Clustering
- ➖ Choosing an idea for prototype
- ➖ Warm-up: The egg exercise
- ➖ Input session: Prototyping phase
- ➖ Doing prototypes
- ➖ Input session: Testing Phase
- ➖ Testing
- ➖ Presentations
- ➖ I like I wish
Design Thinking is a relatively modern approach letting solve practical cases in a very creative, practical and fast way. To meet the challenges associated with demand for innovations, modern organizations have to adapt such a tool. Design Thinking process is a structured process that encapsulates creative stages with analytical ones to provide a framework to establish an innovation incubator within the pre-project context. Rather than traditional business planning this kind of process is initiated before projects start providing a sound basis to justify a course of action and investments. Businesses can have much higher degree of certainty and less ambiguity when signing off business cases knowing that specific design details have been taken into considering through collaboration, testing, and trial and error.
Design Thinking is a great tool for Product Owners, Business Analysts and Managers. It allows to really understand what customers need and define a scope. In addition to that it helps to verify assumptions doing prototypes and obtaining feedback from the customers. This approach can save a lot of money and time comparing to traditional product management methods. Finally, Design Thinking workshops are often conducted in warm atmosphere with the customers and this helps to establish good relations, which is very helpful. Managers can learn how to effectively make decisions using creative techniques.
This course contains a mini-workshop letting participants obtain hands-on skills in Design Thinking in an easy way. Design Thinking is based on empathy to a customer and participants will practice that doing wallets for each other. Even though designing wallets may look not serious it helps the participants to understand and learn main principles of Design Thinking.
After relatively easy mini-workshop the participants are offered to hone their skills working on a more complex case and applying more sophisticates techniques. This workshop takes about 7 hours of intense work.
Finally, it will be a lot of fun!
Oleg Gopaniouk has been working as a Development Manager at SAP since 2009. Manages a software development team developing SAP Manufacturing Solutions in Kiev. Has been practicing Design Thinking since 2013. Has obtained Executive MBA degree at IE Business School in 2016. Conducted 25+ Design Thinking workshops with partners, internal stakeholders and students.